Garage Living, a garage renovation company, needed to refresh their brand in order to reflect their luxury offerings.
Working closely with the Creative Director, I helped develop the new brand standards and collateral for Garage Living.
Starting with the font family, Gotham was chosen for it’s clean and modern styling.
A thorough and varied heirarchy helps the typography be bold and organized.
The simple blue and grey colour scheme was chosen to communicate strength and trustworthiness to customers.
At the Yorkville Exotic Car Show, Garage Living wanted to be there in context.
This fun pop up tent was custom designed and printed in order to resemble a finished garage and to engage with potential new customers.